Helen Palmer

Trustee

Helen’s background was originally in theatre marketing and PR, before
becoming a marketing consultant in 1999 and setting up Palmer Squared consultancy in 2015. She was the Press & Comms Lead for Walk the
Plank’s major 2022 outdoor arts commission Green Space Dark Skies.
She was part of the founding management teams of Manchester
International Festival, Cultureshock (Commonwealth Games North West
Cultural Programme, Manchester 2002), British Ceramics Biennial, Asia
Triennial Manchester and Lowry. From 2007-9 Helen led Marketing
Manchester’s Marketing Coordination Unit as the Director of Strategic
Marketing.

Helen was a Director of CTConsults for 10 years up to 2021, an agency
providing strategic guidance in culture, tourism, heritage, and brand development to places and destinations across the UK and
internationally.

She is the Chair of hÅb live art agency in Manchester.
She also writes a monthly Substack newsletter, PalmerSquared on
Festivals.

Helen has a B.A.(Hons) Tourism Studies, Chartered Institute of
Marketing Diploma, Masters in Humanities with Distinction (Film
Studies) and a PhD in Film Studies.